MAY - JUNE - 2022CONSTRUCTIONTECHREVIEW.COM9allows this level of immersion to happen. The recent pandemic has shown us that, even though people could not gather at a venue or movie theater to be entertained, they still craved that interaction with others in an "almost there" experience. Ideas are being developed to localize content on a personal level at any location without having to gather in enclosed spaces.So, what does this mean for how designers and clients approach the built environment? It means that architects, clients, and technology designers should collaborate from the beginning. Technology is no longer just window dressing. Corporations want and need to deliver active content and context of their brand down to the individual level. Their bottom line depends on it. The collaboration between technology designers and architects will help to shape the space, material choices, content development, and essentials for the technology to pull off the seamless integration of the new built environment. Technology designers must come with a free and open mind as to how to accomplish the end game. Their role will be to help ground what is possible with current technology without being afraid to challenge the manufacturers to push the limits of what is possible. And the client must be willing to take a leap of faith and think beyond the device in their hand.Raymond Kent is a multiple award-winning industry thought leader and Principal with DLR Group and founder of DLR Group's Innovative Technology Design Group which specializes in technology ecospheres for the performing and cultural arts, healthcare, Government, higher education, hospitality, and corporate markets. He is a known author, lecturer, and presenter in many publications, prominent universities, and at major industry conferences. The recent pandemic has shown us that, even though people could not gather at a venue or movie theater to be entertained, they still craved that interaction with others in an "almost there" experience
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