Simplifying communication In BIM

Agustin Viada, BIM Manager, H&MV Engineering

BIM is an emerging trend in construction that has the potential to completely revolutionise the way we build. However, for some construction professionals, it remains a relatively novel concept, and certain aspects, terminology, and language associated with it might still be unclear.

The extensive use of acronyms and intricate terminology within the BIM sphere can present a significant hurdle for professionals entering this field. Individuals and companies initiating a BIM project for the first time often perceive the new terminology, numerous acronyms, and the volume of required documents as challenging, confusing, and seemingly overly complex.

“BEP, EIR, LOD, LOI, LOIN, CDE, IFC, PIM, AIM, etc.…BIM involves many acronyms, terms and concepts.”

We know that Effective communication is the cornerstone for successful project outcomes. Whether you’re a BIM Manager, BIM Engineer, or Project Information Manager, the fundamental principle is to communicate information clearly to the right person at the right time.

However, the question arises: do BIM professionals express our ideas in the right manner when communicating with individuals new to BIM? Consider a junior Engineer taking his first steps into BIM, hearing phrases like this: -”Could you please update the MEP NWC file on ACC? The federated model needs to be updated today per the BEP, and the LOD doesn’t seem to be aligned with the current stage. We need an IFC file as well “.

What could be a simple sentence for BIM professionals can be perplexing for newcomers to the field—a sentiment shared by clients, designers, apprentices, and graduates who are just getting acquainted with the BIM world. The diversity and complexity of the terms used in BIM discussions can create barriers, urging us to reconsider our language, especially when addressing those with limited experience in the field.

“To enhance accessibility and understanding, it’s crucial to keep in mind the importance of clarity and simplicity”

Think about a small company transitioning into BIM requesting BIM Services. They find themselves burdened with a sheet full of BIM terminology; they are unsure about what to expect or what to ask for. Consequently, they are easily persuaded, often by external BIM consultants, to request BIM deliverables that surpass their actual requirements.

“If you can’t explain it simply, you don’t understand it well enough...”

Also, sharing information with BIM colleagues can be overwhelming… Consider the scenario of sharing an 80-page BIM Execution Plan (BEP) with various appointed parties involved in a project.

The sheer length of the document can make it daunting, boring, and less engaging. To enhance accessibility and understanding, it’s crucial to keep in mind the importance of clarity and simplicity.

Becoming overly strict about the “perfect definitions” of BIM terms can quickly turn a conversation into a dull one. The language could be a wall blocking knowledge. Some may think: ‘If you want this knowledge, you need to work to get it’. In my view, the reasons for not explaining clearly and simply are an uncertain understanding or self-protection.

While standards are essential, proper communication in the BIM world should prioritise simple language and foster understanding rather than complicate discussions with unnecessary complexity. I firmly believe that BIM doesn’t necessitate memorising countless acronyms and complicated terms. Do we really need all of them? Will we use them forever?

Effective communication is not just about speaking fluently or clearly; it also involves understanding the context of the conversation. Establishing common ground and developing a shared language becomes crucial to ensuring effective communication.

For BIM to continue evolving and expanding its reach, a coordinated effort is required to simplify terminology when possible and bridge the understanding gap between industry professionals and those just entering the BIM landscape.