Susan Brattberg, Holly Brattberg, Steve Wenzel, Co-Founders

This is where Canadian-based, online training provider Global eTraining (GeT) comes in. Architecture, engineering and construction firms worldwide use GeT to create and share custom workflows, build software skills and boost overall efficiency and profitability. A first mover in the online technical training space, Global eTraining has been innovating computer-based learning solutions for over three decades. With the AEC industry’s largest online training library, tracking and reporting to maximize ROI and a patented project-specific course builder (that’s a current finalist and previous winner of the SIIA CODiE awards) GeT is the answer for BIM teams looking to take the next step on their road to success.

To help get started, Global eTraining offers teams the ability to try out their award-winning platform for free, with no-holds-barred access to their AEC training library, custom course builder and recently released AI-powered course creation. Their flagship solution, the GeT Everything training library contains hundreds of AEC-relevant courses that are created, vetted and continuously updated by subject matter experts and industry thought leaders. The courses adhere to the VARK learning methodology, which incorporates visual, auditory, read/write and kinesthetic learning elements, resulting in courses accessible to diverse learning styles, ultimately increasing engagement and skills retention. Learning management system (LMS) agnosticism ensures seamless access to training programs across familiar platforms for organizations.

“Our solution makes it very easy for construction companies to access and create project-specific training that includes workflows, processes and best practices unique to their organization,” says Susan Brattberg, Co-Founder .
A Novel Tool for Course Development

The ability to design high-quality custom courses is a defining aspect of GeT. The course authoring tool, The Generator, streamlines and expedites course creation through automation. It eliminates the need for extensive technical know-how and allows clients to effortlessly design personalized courses.

A group of subject matter experts further supplement this process. Handpicked and assembled over the past 16 years, they supply GeT’s platform with industry-leading content that is continuously updated to ensure relevance and accuracy to current standards. Using the Generator, clients can include the pre-created content – which is vetted by experts – in the courses they design for their organization.

Embracing the 80/20 rule, the company provides a comprehensive foundation for implementing training courses, covering 80 percent of the essential content applicable to any construction company or sub-trade. The remaining 20 percent denotes the customizable aspect clients can modify to suit the specific project and organizational needs.

The Generator significantly reduces the time required to generate a custom course. On average, clients can develop a 60-minute course in less than 10 hours, representing a time-saving of over 90 percent compared to industry averages. The recent introduction of AI-powered course creation further accelerates this process. Creating a 60-minute course is now just a matter of seconds, with generated outlines, text content, auto-narration and auto-translation support for upto 25 languages.

However, AI is not the end-all solution for GeT. While acknowledging the technology’s rapid advancements, the company remains grounded in reality, advocating for thorough vetting and customization by subject matter experts. This pragmatic approach sets realistic expectations while leveraging AI’s transformative potential in course development.

“We are always striving to get to that next level, to make the process and technology more efficient for our clients,” says Brattberg.

A Data-Driven Customer Success Program

To drive efficiency, GeT relies on LMS agnosticism, which enables it to host content on a third-party LMS. This benefits clients by allowing them to use training modules through their preferred LMS while ensuring the security of intellectual property and providing access to valuable analytics. These metrics enable clients to track user engagement while enhancing learning outcomes and skill development progress through executive dashboards, skill gap assessments and custom learning paths.
Leveraging these analytics, GeT also advises clients on improvements and suggestions. A comprehensive customer success program is fueled by data-driven insights that empower organizations to fully optimize their training initiatives. It involves collaborations with managers and administrators to gain insights into the company’s needs, goals and desired ROI. Through this program, the company partners with clients every step of the way, ensuring they experience consistent support for effective eTraining implementation, adoption and success.

An instance that highlights the customer success program is a recent collaboration with a global firm that had a longstanding struggle to find the right training solution. Despite numerous attempts and various approaches—ranging from small pilot projects, relying on YouTube and even attempting to develop content in-house—the client had not found success. After years of experimentation with bespoke methods the client finally recognized the need for an experienced partner and turned to GeT.

Through a methodical approach, the client adopted its program and began utilizing The Generator to create custom courses. Over several months, it successfully developed more than 300 unique courses, combining GeT’s content with its custom materials. Leveraging micro-learning strategies, specific training was provided for each department and job discipline.The client was able to expand its training to offer nearly 1,000 courses, a significant accomplishment within a relatively short timeframe, empowering it to achieve learning and development goals efficiently and effectively.

The VARK approach offers a comprehensive training experience for all learners, tailored to individual preferences beyond conventional video content. Rooted in proven learning methodologies, this technique ensures that training is extensive and highly interactive. Personalized support through the company’s helpdesk allows learners to receive instant expert feedback, ensuring they constantly focus on areas of improvement and allowing them to acquire skills and knowledge more effectively.

The ability to integrate its solutions into existing technological infrastructure ensures training is accessible and available at the click of a button, maximizing efficiency and minimizing wasted time. These advantages enable the company’s training solutions to stand in contrast to traditional instructor-led, classroom-based training, where timing, availability, engagement and retention may vary, and access to resources beyond the classroom is limited. The sheer abundance of accessibility options is why GeT’s solution is often called ‘BIM in your pocket.’

Learners can revisit content as needed, reinforcing topic comprehension at their own pace. An intuitive and user-friendly interface ensures accessing content is seamless and effortless. Lessons are delivered in bite-sized pieces, allowing learners to easily fit courses into their busy schedules. Courses are structured particularly for professionals juggling multiple meetings, project deadlines and numerous commitments. Time is a commodity for them, and GeT respects that.
Charting a Customer-Centric Roadmap

Customer-centricity is a philosophy deeply ingrained in GeT’s approach to innovation and development. The customer success team drives clients to achieve their goals and ensures client satisfaction. The team works diligently to provide tailored solutions by closely collaborating with customers to understand their objectives. Backed by account managers and technical specialists, they offer comprehensive support and guidance throughout the customer journey.

Rebecca Barnes, a designer at Hendrick Inc., praised GeT’s customer centricity. Her exact words were, “I have had such a positive experience navigating Global eTrainings virtual modules! This resource’s various narrators explain course content in an effective, engaging manner. Customer service representatives of GeT have also remained kind and on standby while adhering to a respectful communication style. With GeT, I feel prioritized, informed, and impressed!”

GeT recognizes that customer input is a primary driver for progress, influencing everything from new course releases to technical updates. Valuing and drawing inspiration from their feedback, it fosters a collaborative partnership where customer needs and suggestions are carefully considered and incorporated into the company’s roadmap.

Experiencing steady organic growth over the past 17 years, it is currently positioned for further expansion. The vision revolves around designing and defining 21st-century training solutions. Global eTraining’s primary focus remains on ensuring the ease and accessibility of learning, with a keen eye on enhancing the user interface and experience.

Expansive global outreach is the next step, leveraging its existing status as a global entity with learners spanning 150 countries. But this is just the beginning, as it aspires to extend its services to AEC companies worldwide.

A name synonymous with industry-leading quality and innovation, Global eTraining stands at the forefront of developing cutting-edge training solutions, enabling clients to cultivate exceptional talent and foster a productive work culture that assures profitability and helps them excel in the industry.