In today’s rapidly evolving digitalized world, building information modeling (BIM) objects are used in over 50 percent of construction projects, making it imperative for building product manufacturers to embrace this digital trend to get their products integrated seamlessly into architectural designs.

BIMobject is closing the digital divide between manufacturers and architects through its eponymous platform. Manufacturers can use its platform to enhance their products digitally and gain useful information about market demand and user behavior. Alternatively, architects, engineers, contractors, and property owners can seamlessly incorporate these digital products into their designs.

The partnership between Precision Ladders and BIMobject is an excellent illustration of how the utilization of BIM objects enables a business to reach new heights.

Precision Ladders, a highly regarded manufacturer of ladders, had difficulty making their products available to architects in the digital domain. BIMobject’s content development team helped them recreate and consolidate their BIM objects before publishing them on its platform. The publication yielded remarkable outcomes as downloads increased, and architects expressed their satisfaction with the convenience of integrating Precision Ladders products into their designs. This led to a surge in orders and quotations for their products, boosting sales.

“BIMobject assists building product manufacturers in digitizing their products as well as enabling them to showcase their products and connect to our +400k monthly active users to ensure their products are relevant when and where decisions and product specifications are made,” says Martin Lindh, interim CEO/CFO of BIMobject.

Its platform has been embraced by over 3.5 million users from over 180 countries and has become the preferred choice of BIM objects for the top 100 architecture firms. Each month, the platform sees active engagement from around 400,000 users. Architects and engineers have a high level of interest in downloading objects from BIMobject’s platform, with an 86 percent chance of the product being incorporated into a project, making it an inspiring resource for product manufacturers.

The platform serves as a valuable marketing channel that allows manufacturers to acquire user data and interact with individuals who download their products. This engagement enables them to showcase the value of their offerings and potentially influence purchasing decisions. Having direct access to users also allows manufacturers to communicate essential factors that may be difficult to convey through resellers, such as a product’s lifetime value.

In addition, manufacturers can leverage BIM objects beyond the design phase, using them in digital twins to create a digital replica of the entire construction project. This digital twin can be used to monitor and manage the construction process. Some users also use BIM objects to work with prefabricated building configurations, tapping into additional benefits within the BIM processes.

The platform offers an email campaign feature that allows manufacturers to retarget individuals specifying their products with tailored content. This email campaign’s success has been exceptional, with recipients showing high engagement and open rates, surpassing conventional email marketing two-fold.

When it comes to attracting unique visitors to its website globally and within the U.S., BIMobject outperforms its closest competitor by a factor of over five. Manufacturers highly prize this advantage since it translates to increased download rates and more specifications for their BIM objects.

BIMobject’s team possesses exceptional skills and remarkable swiftness in delivering high-quality BIM objects tailored to meet user requirements. Their work is nothing short of an art form, with a profound understanding of developing user-friendly and widely accepted BIM objects.

The firm is committed to regularly updating its models to provide users with the latest and most effective BIM objects.

BIMobject is an all-encompassing platform that empowers building product manufacturers to boost sales while architects and engineers benefit from an unmatched array of BIM objects that accelerate the design process .